The Dialectic of Veganism
I bought a vegan protein powder recently.
Not because I suddenly became vegan. I simply wanted to try it. The package looked clean, modern, vaguely rebellious in the way contemporary wellness branding always tries to look rebellious.
“Peak Punk.”
Which is already funny if you think about it for more than three seconds.
Punk once meant cigarettes, heroin, cheap beer and self-destruction.
Now it means organic sunflower protein optimized for gut health.
But what interested me was something else.
For years I had heard people talking about whey protein without ever thinking much about what whey actually was. Then I realized: whey is basically milk protein.
That’s all.
And suddenly I found myself thinking: wait a second. So the entire distinction here is about milk?
That small realization unexpectedly opened a much larger philosophical question.
Because veganism only looks simple if you isolate it from the gigantic civilizational machinery underneath it.
At the moral level, the vegan argument is understandable: reduce animal suffering, reduce cruelty, reduce industrial exploitation of living creatures.
Fine.
But then the Hegelian question begins.